Brand Identity

Logos and brand development are at the top of my list of favorite projects to work on. The concept of having an identity portrayed in a single sketch, mark, icon or font treatment unique to one entity is key to its success. I begin by fully understanding the culture, audience, voice and all that describes the personality and story. Part of the process is to establish a direction that best coordinates the company's overarching identity. Research and Style-boards help lead the direction before developing logo options. Once the logo is developed, I proceed with brand elements and graphics which assist to facilitate a brand's story.  I take a lot of pride in getting the right personality for a logo that becomes the face of a company.